Kevin Cyriac Tom

What I Do: I'm a B2B SaaS writer creating long-form articles, case studies, and white papers for FinTech businesses.

But it was a long road to get here…

Finding my love for words

In my first internship, I started creating content: LinkedIn posts, videos, articles, webpage copy—all of it. 

It was overwhelming and a massive learning curve, but somewhere in the chaos, I discovered something that would define my career: my love for writing.

The MBA detour

After a couple of years in content, the next logical step was an MBA in Marketing — so that’s what I did. 

But I missed writing. I missed the serotonin rush of working in start-ups, and honestly, I missed home too.

So I dropped out, and decided to go out on my own as a B2B SaaS writer, to do what I truly loved: writing full-time.

 

Taking the leap

I was more excited than I’d been in years. 

Becoming a freelance writer for B2B SaaS helped me turn my passion for writing into a livelihood.

But the road wasn’t easy. There were plenty of ups and downs, countless mistakes, and continuous learning.

But the struggle was worth it.

From "jack of all" to the “master of long-form”

I honed my research, writing, and strategy skills exclusively for B2B SaaS businesses. 

And I got to write for some incredible brands like Yango Ads, MetaMap, PubNub, The CFO Club, and The Miha Cacic SEO Agency. 

Multiple articles have appeared in Google’s AIO, Featured Snippets, and AI Search like ChatGPT & Perplexity — proof that great content will resonate with both audiences and search algorithms.

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